Privacy Policy

AFRICA DIGITAL COMMS
Last updated: June 2025

1. Introduction

AFRICA DIGITAL COMMS, a company registered in the Trade and Personal Property Credit Register of the Democratic Republic of Congo under number CD/LSHI/RCCM/21-A-00218, with National Identification Number 05-J5801-N82382R and Tax Number A2207919H, having its head office at No. 28, Avenue du Marché, Mampala District, Gécamines Commune, Lubumbashi (Haut-Katanga), and a regional office at No. 14A, Rue de la Paix (2nd floor), Voix du Peuple District (Beau Vent), Lingwala Commune, Kinshasa, represented by Mr. Martin KANKU, Managing Director, is committed to ensuring the protection, confidentiality, and integrity of all personal data entrusted to it in the course of its professional activities.

As a digital communication and marketing agency, AFRICA DIGITAL COMMS processes information daily from clients, partners, suppliers, collaborators, and online users. These data, sometimes sensitive, are collected solely to deliver services in strategic communication, content creation, consulting, advertising, public relations, and digital management.

This Privacy Policy outlines the principles, practices, and measures adopted to ensure compliance with Congolese law and international standards on personal data protection.

Our goal is to inform you transparently about:

• The personal data we collect and how we use it;

• The conditions under which it may be shared;

• The rights you have and how to exercise them;

• The safeguards in place to ensure the security and confidentiality of your information.
  
  

2. Personal Data Collected

AFRICA DIGITAL COMMS collects only the data necessary to provide, manage, and improve its services. The data may be collected through online forms, professional exchanges, social media interactions, cookies, or electronic correspondence.

The categories of data collected include:

• Identification data: name, surname, position, company name, postal or business address, gender, and title.

• Contact details: email address, phone numbers, professional social media accounts.

• Professional data: company information, job title, mission, or contractual details.

• Browsing data: IP address, device type, operating system, approximate geolocation, pages visited, session duration, browsing history, language preferences.

• Contractual and financial data: quotes, invoices, payments, bank account or payment method details.

• Communication data: emails, contact forms, phone calls, or meeting notes.

• Voluntarily provided content: texts, visuals, logos, videos, files, working documents, briefs, campaign materials, professional or project photos.

• Cookies and tracking data: statistical and analytical data about website use.

No personal data is collected without legitimate purpose, without your knowledge, or for unauthorized commercial use.

3. Purpose of Data Processing

The personal data collected by AFRICA DIGITAL COMMS are used exclusively for specific, explicit, and legitimate purposes, including:

• Client and partner relationship management: creation of business proposals, quotes, contracts, invoices, correspondence, and administrative follow-up.

• Service delivery: execution of communication projects, graphic design, audiovisual production, social media management, advertising campaigns, and strategic consulting.

• Communication and client support: responding to inquiries via email, phone, or messaging, providing assistance, and ensuring personalized follow-up.

• Marketing and business development: sending newsletters, promotional offers, informational content, or event invitations, subject to your consent.

• Service improvement: client satisfaction analysis, optimization of digital tools, audience measurement, and campaign performance evaluation.

• Legal and accounting compliance: fulfilling tax, social, and regulatory obligations under Congolese law.

• System and data security: fraud prevention, incident management, and IT infrastructure maintenance.
  
  

4. Legal Basis for Processing

Data processing at AFRICA DIGITAL COMMS is based on:

• The explicit consent of the individual for communication, marketing, and prospecting activities;

• The execution of a contract or pre-contractual measures when data are necessary for service delivery;

• Legal obligations related to invoicing, taxation, and administrative compliance;

• The legitimate interest of the company to ensure system security, business development, and service quality improvement.
  
  

5. Data Retention and Storage Duration

Personal data are kept only for as long as necessary to achieve the purposes for which they were collected.

Indicatively:

• Business relationship data: 5 years after the end of the contractual relationship.

• Accounting and financial data: 10 years, in compliance with tax laws.

• Cookie data: up to 13 months.

• Prospecting data (newsletters, offers, invitations): retained until consent is withdrawn.

After these periods, data are securely deleted or anonymized.

6. Data Sharing and Disclosure

Personal information may be shared only when necessary, with:

• Internal AFRICA DIGITAL COMMS team members involved in project or contract management;

• Technical service providers and subcontractors (hosting, marketing platforms, messaging tools, payment processors, consultants, etc.) bound by strict confidentiality clauses;

• Project partners, with your prior consent;

• Administrative or judicial authorities, only when required by law or to protect our rights.

AFRICA DIGITAL COMMS ensures that any data sharing complies with the confidentiality and security standards outlined in this policy.

7. Cookies and Tracking Technologies

The website www.africadigital.tech uses cookies and similar tracking tools for:

• Technical purposes: to ensure the site functions properly;

• Analytics: to measure site traffic, performance, and usability;

• Marketing: to personalize content and improve the relevance of advertising campaigns.

Users can accept, refuse, or configure cookie preferences via the banner displayed on the site or through browser settings.
Refusing certain cookies may limit some functionalities.

8. Security and Confidentiality

AFRICA DIGITAL COMMS implements physical, electronic, and organizational security measures to protect data against unauthorized access, loss, alteration, or disclosure.
These measures include:

• Encryption of electronic communications and file transfers;

• Restricted access to authorized personnel only;

• Secure equipment and servers;

• Regular backups and internal audits.

Any personal data breach is managed under an internal protocol designed to minimize impact and notify affected individuals where applicable.

9. Your Rights

Under applicable law, any individual whose data are collected has the following rights:

• Right of access: obtain confirmation of processing and a copy of the data held;

• Right of rectification: request correction of inaccurate or incomplete information;

• Right to erasure: request deletion when data are no longer necessary;

• Right to restriction: temporarily limit processing;

• Right to object: refuse use of data for marketing or communication;

• Right to data portability: receive data in a readable format and transfer it to another controller;

• Right to withdraw consent: revoke consent at any time for consent-based processing.

Requests may be submitted in writing to:
📧 privacy@africadigital.tech

AFRICA DIGITAL COMMS commits to processing each request promptly and in compliance with applicable legal requirements.

10. International Data Transfers

For certain services or collaborations, data may be transferred to third countries. Such transfers occur only when necessary for service provision and under appropriate security guarantees, such as standard contractual clauses or specific confidentiality agreements.

11. Policy Updates

This Privacy Policy may be amended to reflect changes in our practices, regulations, or technologies.
Each new version will be published on our website and dated to ensure transparency.
We encourage you to check this page regularly for updates.

12. Contact Information

AFRICA DIGITAL COMMS

• Head Office: No. 03, Avenue Kabolela, Mampala District, Gécamines Commune, Lubumbashi, Haut-Katanga, DRC

• Regional Office: No. 14A, Rue de la Paix (2nd floor), Voix du Peuple District (Beau Vent), Lingwala Commune, Kinshasa

• Email: hello@africadigital.tech

• Phone: +243 898 643 030

• Privacy inquiries: privacy@africadigital.tech